Sales & Marketing Solutions for Cool Brands
Peia Studio is a founder-led consultancy helping independent hospitality and service businesses turn busyness into sustainable profit.
I work directly with owners of cafés, bars, restaurants, studios, salons, spas, and clinics to bring clarity to the commercial side of the business, diagnosing where money is leaking, sharpening positioning, and installing practical systems that drive bookings, average spend, and repeat visits.
There’s no bloated agency structure here. I lead the strategy and implementation myself, bringing in trusted specialists only when needed. The work stays lean, hands-on, and focused on what actually moves the numbers.
The aim is simple: clear priorities, confident teams, and growth that feels calm and intentional — not chaotic.
About Me
I’ve worked with some of London’s most iconic hospitality venues, the kind where the coffee is perfect, the lighting is moody, and the staff can carry eight plates at once. I’ve also worked in places where “team culture” essentially meant getting through another shift together.
Somewhere between the dream gigs and the dumpster fires, my love for hospitality and wellness turned into something bigger.
That’s how Peia Studio was born.
I know what it’s like to spin many plates, grow a brand, stay visible online, and run the day-to-day all at once.
I genuinely believe great guest experiences start with great workplaces. When the commercial foundations are strong, teams show up better, owners breathe easier, and growth becomes sustainable.
Workflow
Audit
〰️
Optimise
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Make it Happen
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Show Results
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Keep leveling up
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Audit 〰️ Optimise 〰️ Make it Happen 〰️ Show Results 〰️ Keep leveling up 〰️
Services
Commercial Clarity Audit
See exactly where money is leaking
If your venue feels chaotic or inconsistent, this is where we start.
What we do
Analyse your sales, menu, pricing, and guest journey
Identify where revenue and margin are being lost
Build your Strategic House (positioning, pillars, priorities)
Define one clear 90-day commercial objective
What you get
Written diagnostic report
Priority action list (what to fix first)
Clear focus and direction
Result
You stop guessing and start acting with intent.
Profit & Sales System
Make every guest worth more
Traffic isn’t the problem in most venues.
Monetisation is.
What we do
Everything in Commercial Clarity, plus:
Full menu engineering (Stars, Puzzles, Dogs)
Pricing and margin optimisation
In-location sales infrastructure (menus, visuals, flow)
Staff up-sell & cross-sell scripts
Daily Sales Strategy framework
What you get
Optimised menu structure
Staff-ready sales scripts
A repeatable daily sales routine
Result
Higher average spend, stronger margins, confident staff.
Full Commercial Transformation
Install a complete growth operating system
For owners who want predictability, not heroics.
What we do
Everything in Local Growth Engine, plus:
Daily, weekly, and marketing dashboards
KPI targets and decision rules
12-week structured rollout
Ongoing coaching for owners and managers
Paid ads readiness and first campaign strategy
What you get
Total commercial visibility
A management rhythm your team can run
Decisions driven by numbers, not stress
Result
A business that grows without you being everywhere.
Local Growth Engine
Bring the right guests, consistently
Once sales systems are in place, we turn on controlled growth.
What we do
Everything in Profit & Sales System, plus:
Proximity & neighbourhood growth strategy
Local partnerships, sampling, and invitations
Google Maps & review optimisation
Marketing strategy tied to revenue
Email & SMS repeat-visit system
What you get
More walk-ins from nearby
Stronger reputation and visibility
Guests who return more often
Result
Less reliance on platforms, discounts, or luck.
Work in Action
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Marketing Report 2023/24 (In-House Role)
Goal
Managed marketing for Drapers’ Hall’s events department, driving awareness and bookings through print and digital marketing (Google Ads, SEO, email marketing, social media and venue listings).
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In-House Role
Goal
Worked as Sales and Marketing Events Manager, overseeing Artizian’s marketing operations at Innholders’ Hall. Responsible for managing branding for both the caterer and venue, increasing event enquiries, and strengthening brand presence
by aligning the marketing strategy of both the caterer and the venue
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Contract
Goal
Boost events and restaurant enquiries and strengthen brand identity across multiple restaurants and private dining venues.
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Goal
Peia Studio launched in August 2025 to serve hospitality and wellness brands.
Validate Peia Studio’s marketing strategy by applying it to our own brand, build visibility, grow traffic, and increase engagement in the first two months of launch.
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(Consultancy Project)
Goal
Introduce a long-standing local restaurant to the digital space for the first time. Build visibility, drive engagement, and generate traffic to both the social channels and website.
Alison Frith
“Maria worked for Artizian as Sales & Marketing Event Manager at one of our venues, successfully increasing new business levels and forging strong relationships with existing event hosts. Her strong communication skills alongside great delivery of marketing activities really helped develop the business and standards. Maria was a hard working individual with a great personality, someone I would work with again in an instant and highly recommend.”
Luciano Lucioli
“I had the pleasure of working with Maria, and I highly recommend her as a marketing specialist. She brings creativity, strategic thinking, and strong analytical skills to every project. Maria consistently delivers effective campaigns that drive engagement and great results. Her collaborative mindset and adaptability make her a valuable asset to any team.”
