WORK IN ACTION
Case Experience: Drapers’ Hall
In-House Role
Goal
Increase event enquiries and bookings for weddings, banquets, and corporate events while strengthening Drapers’ Hall’s commercial visibility in a competitive London venue market.
Approach
Managed full-funnel sales and marketing activity to drive enquiries and support bookings across weddings and corporate events.
Planned, launched, and optimised Google Ads campaigns focused on enquiry generation and website traffic.
Oversaw SEO, website content, venue listings, and email campaigns to support lead acquisition and brand credibility.
Implemented structured performance tracking using Google Analytics and CRM reports to measure enquiry volume, conversion, and channel effectiveness.
Worked cross-functionally with sales, operations, and events teams to align marketing output with availability, pricing, and client demand.
Supported campaign messaging around weddings, late availability, and seasonal events to fill lower-demand dates.
Results
+136% increase in paid search traffic
+1,045% growth in display traffic
1.5M ad impressions
1,000+ conversions in six months
61% rise in Google My Business clicks
Impact
Blended heritage with modern marketing, streamlined campaigns, improved team collaboration, and built a data-driven approach to growth. Bookings, enquiries, and awareness grew steadily. Drapers’ Hall strengthened its position as a leading London venue by combining heritage storytelling with measurable digital growth.
Website Traffic
Drove significant uplifts across key traffic channels, contributing to a substantial overall increase in website activity. Direct traffic, organic search, paid search and display sessions all grew sharply, reflecting stronger brand recognition and improved discoverability. The combined effect demonstrates a healthy, multi-channel funnel with rising visibility and user interest.
Google Ads
Delivered strong performance across search and display campaigns, aligned with distinct wedding and corporate event goals. The wedding search ad achieved an exceptional 8.49% CTR, while display campaigns generated large-scale awareness with above-benchmark engagement — including 3,600 clicks for weddings and 17,000+ clicks for corporate events. These campaigns effectively attracted highly relevant traffic and amplified venue visibility.
Case Experience: Artizian Catering at Inhnolders’ Hall
In-House Role
Goal
Increase event enquiries and revenue by strengthening lead generation, improving conversion from enquiry to booking, and aligning the commercial messaging of both the caterer and the venue.
Approach
Built and delivered a sales and marketing strategy focused on driving qualified enquiries and converting them into confirmed events.
Managed brand positioning and promotional activity across social media, email, SEO, and venue listings to support sales objectives.
Introduced CRM tracking and reporting to monitor enquiry volume, lead quality, and conversion rates.
Supported negotiations, client proposals, and post-event reviews to strengthen relationships and encourage repeat business.
Collaborated with sales and events teams to unify messaging and client experience.
Results (from CRM Data)
+60% increase in enquiries after strategy implementation.
+11% conversion rate uplift over three months.
Stronger alignment between catering and venue brands, improving clarity for clients.
Impact
Unified two brands under one clear marketing voice.
Improved collaboration between catering, venue, and sales teams.
Strengthened internal communication, creating a more consistent client experience. Encouraged a data-driven approach to enquiries and event promotion.
Case Experience: Bleeding Heart Group & The Crypt of St. Etheldreda's
Contract
Goal
Increase event and private dining revenue by driving higher enquiry volume, improving conversion rates, and strengthening brand positioning across multiple venues.
Approach
Developed and delivered a group-wide sales and marketing strategy.
Refined brand messaging across venues to support upselling, cross-venue bookings, and repeat business.
Oversaw brand updates to differentiate each location while keeping a unified tone.
Introduced CRM-based enquiry tracking and reporting to measure performance.
Supported proposal development and follow-ups to move enquiries through the sales funnel more efficiently.
Aligned marketing activity with reservations and events teams to streamline communication.
Results (from CRM Data)
+37% increase in event enquiries within three months.
+19% uplift in conversion rate.
Improved campaign engagement and retention through targeted email marketing.
Stronger brand recognition across all venues.
Impact
Brought multiple teams under a shared marketing strategy.
Increased coordination between marketing, reservations, and events.
Created a more consistent guest experience across venues.
Embedded data use in everyday decision-making.
Case Study: Peia Studio
Goal
Boost events and restaurant enquiries and strengthen brand identity across multiple restaurants and private dining venues.
Approach
Developed and delivered a group-wide marketing strategy.
Managed social media, email marketing, and content creation for multiple venues.
Oversaw brand updates to differentiate each location while keeping a unified tone.
Introduced CRM-based enquiry tracking and reporting to measure performance.
Aligned marketing activity with reservations and events teams to streamline communication.
Results (from CRM Data)
+37% increase in event enquiries within three months.
+19% uplift in conversion rate.
Improved campaign engagement and retention through targeted email marketing.
Stronger brand recognition across all venues.
Impact
Brought multiple teams under a shared marketing strategy.
Increased coordination between marketing, reservations, and events.
Created a more consistent guest experience across venues.
Embedded data use in everyday decision-making.
Boosted overall account performance through strategic posting and content optimisation. Achieved 4,894 total views (+489%), driven by strong engagement from both followers and new audiences. Reach increased by 89%, and content interactions doubled to 303, demonstrating higher visibility, improved audience engagement, and successful expansion beyond existing followers.
Improved on-site SEO through targeted keyword optimisation, enhanced page structure, and technical updates. Key pages now score up to 88%, with steady month-on-month keyword growth across multiple services. Several pages saw ranking improvements of 7–25%, reflecting stronger search visibility and healthier overall SEO performance.
Increased website activity through a mix of targeted content, SEO improvements, and cross-channel marketing. Achieved a 45% month-on-month rise in visits, with unique visitors up 47% and overall pageviews up 54%. Key pages such as the Home, Services, and Blog sections saw consistent growth, reflecting stronger visitor interest and improved on-site engagement.
Case Experience: Izgara Meze Restaurant
(Consultancy Project)
Goal
Introduce a long-standing local restaurant to the digital space for the first time. Build visibility, drive engagement, and generate traffic to both the social channels and website.
Approach
Launched the restaurant’s first-ever Instagram and Facebook accounts.
Built a content plan showcasing signature dishes, atmosphere, and the brand’s story.
Designed and ran paid ads focused on profile visits and website traffic.
Used local targeting to reach potential customers in the surrounding area.
Balanced organic posting with paid campaigns to accelerate growth within the first month.
Results (First 30 Days)
17.3K Facebook views (+50,641%) and 17.1K Instagram views (+2,940%).
7,993 accounts reached, with 90% non-followers, expanding the customer base beyond existing regulars.
343 Instagram link clicks and 130 Facebook link clicks, driving traffic directly to the website.
Low-cost performance: £0.23 per profile visit and £0.34 per landing page view.
Established clear branding and visibility for a business that previously had zero online footprint.
Impact
Transformed a 10-year-old restaurant from offline-only to a digitally visible, discoverable brand. Built strong early traction, increased local awareness, and created a sustainable foundation for ongoing growth through content and paid performance.
1-Month Social Growth
Grew a new account from scratch to 17K+ monthly views across Instagram and Facebook, with over 10K% increases in reach. Content drove strong visibility among non-followers, generating 635+ interactions and 470+ link clicks. Top posts consistently reached thousands, establishing rapid early traction and strong audience discovery in under 30 days.
Instagram & Website Traffic Ads
Ran coordinated campaigns to boost visibility and attract high-intent users. Delivered 211 Instagram profile visits (£0.23 each) with strong engagement, while the traffic campaign generated 129 landing page views (£0.34 each) and 149 link clicks in six days. Together, the ads increased reach, strengthened engagement, and drove consistent traffic across channels.
