I work with independent restaurant, café, and bar owners who are already busy but not seeing consistent profit or clarity from that effort.

Typically:

• 1–3 locations

• A real team in place

• Regular footfall

• Marketing activity exists, but margins feel tight

If your venue is active but the numbers don’t feel stable or predictable, this is likely a fit.

We start with the issues that have the biggest financial impact, not the most visible ones.

That usually means:

• Pricing and menu structure that doesn’t guide spend

• Staff taking orders instead of selling

• No clear daily or weekly sales targets

• Marketing activity that drives traffic but not profit

Fixing these first ensures any later marketing actually works.

Is this marketing, sales, or operations?

It’s commercial structure.

The work sits at the intersection of operations, sales, and marketing, because in hospitality those three are inseparable.

Marketing brings people in.
Sales systems increase spend.
Operations determine whether the profit sticks.

I align all three so the business performs consistently, not just occasionally.

Yes — but not as a starting point.

I don’t manage social media or run ads until the internal structure is sound.
More traffic doesn’t fix weak pricing, unclear menus, or inconsistent staff selling.

Once the foundations are working, marketing becomes simpler, cheaper, and more effective.

Success is measured in commercial outcomes, not activity.

That includes:

• Higher average spend per cover

• More consistent staff upselling

• Clearer pricing and menu performance

• Improved repeat visits locally

• Revenue that feels predictable, not volatile

If improvements don’t show up in the numbers, it’s not working.

Clarity comes quickly.
Financial improvement follows structure.

Most clients see:

• Clear priorities and identified revenue leaks within 30 days

• Early improvements in spend and sales behaviour shortly after

• Stronger, more predictable performance over 90–180 days

This is not a quick fix. It’s a controlled, sustainable improvement.

I don’t start with tactics.

Most agencies focus on what to do.
I focus on why the business behaves the way it does financially.

By fixing the system behind the scenes first, everything else becomes easier:

• Teams are more confident

• Decisions are calmer

• Marketing stops feeling random

The result is less noise and more control.

No — and that’s intentional.

This is not for:

• Brand-new venues

• Chains or franchises

• Influencer-led food brands

• Anyone looking for “just social media” or quick wins

This is for owners who want their business to finally make sense financially and are ready to fix the foundations properly.